Key visual, development and implementation
Every year the Broadcaster ARD dedicates a week to a common focus theme with an aim to launch a discussion on social issues such as happiness, tolerance, children, death, or homeland. The key visual we designed in 2007 for the first themed week “Children are the future” has been used every year since. The icon represents a heart as well as two people holding hands.
Year2007 ClientARD AgencyDMC Group Hamburg