Corporate Design harmonisation, development and implementation
Following the development of a new WDR-umbrella brand strategy in 2012, Serviceplan agency was commissioned to harmonise the visual identity of the WDR brand family including the main brand and all of the sub-brands. Under Ulli Krieg’s art direction, an extensive brand image was created and implemented in a wide range of applications – from publications, advertising, press communication, personnel and location marketing, corporate architecture and event branding to corporate dress code and give-aways.
The main idea and the central design element is the “fan” that can be found in the typography, logo design of the sub-brands, as a graphic or an architectural element, or as a “container” for images.
Year2012 – 2015 ClientWDR AgencyServiceplan (until 2013), UKCC (since 2014) AwardGerman Design Award 2016