Corporate identity redesign, development
The visual identity of Keimfarben GmbH – a company with a long tradition of manufacturing high quality mineral paint – was fundamentally renewed. The “KEIM” lettering was revised and placed centrally on the anthracite-coloured “stage” which hallmarks all of their applications. We kept Futura as the corporate font, but completely revised the typographic concept to give the brand more lightness and elegance. Further novelties included a fresh colour palette inspired by the mineral KEIM paint, and modern, target-group-friendly imagery.
The interplay of design elements and their possible implementation across various media channels were specified in the corporate design manual.
Year2015 ClientKeimfarben GmbH AgencyUKCC