Berlin-Lichtenberg
borough office
Word mark and logo
Lichtenberg is the first, and so far the only, borough of Berlin to be awarded the title of “Family-Friendly Neighbourhood”. To make this recognition visible, we have developed the “FAMILIEN FREUNDLICH LICHTENBERG” (“FAMILY-FRIENDY LICHTENBERG”) word mark and logo.
The logo is made up of icons representing various areas of life of the residents of Lichtenberg. It is the interplay of these activities that makes the borough so liveable and family-friendly. The idea behind the logo is to shift the focus from the actual families and citizens of the borough to that of their activities and interests.
The icons form an “L” that stands for Lichtenberg. At the same time, being so multifaceted, the logo translates the diversity of modern lifestyles and forms of family. For this idea the jury of the open call awarded us the tender.
Year2016 ClientLichtenberg borough office
Word mark and logo, design manual
Sample applications
